In 2016, the biggest trend in tourism was experimental travel, as travelers were looking for ways to meaningfully interact with locals, tap into the native cultures, and to feel at home. Here are the top 5 trends of 2017 in the global tourism industry.
Millennials have officially beaten out Baby Boomers to become the largest generation in history. Being the young generation with disposable income, millennials have secured their status as leaders in the tourism and travel industry.
In fact, they are helping the industry players decide the major tastes and trends of 2017 and beyond, as they are far from shy about achieving what they want, how they want it. Millennials are used to have their options availed to them when it comes to planning their travel activities. They need to be able to do their research and book their tours online. Keep in mind that millennials are a vital portion of your client base, and will continue to be in the coming years.
2. Solo Travel
Currently, over Currently, 80% of all the travel decisions were made by women. Whether single, married or divorced, it’s the women who lead the way and the tourism industry has started taking notice. The female travelers of today are independent, bold, and want to explore raw experiences. They decide where they want to take their vacation, how they will get there, and many of them are choosing to go alone.
3. Adventure Trips
Active and adventure travel is one of the most popular trends in 2017. Such experiences include activities like Swimming with whale sharks in Australia or Mexico, an African Safari, or even hiking in the Swiss Alps. The client demographics for adventure travel leans more towards women, especially in Africa. South and North America are also some top adventure destinations for clients. Clients also want a customized experience, but there’s a decreasing interest in hard adventure activities.
4. Food Tourism
Food is now at the heart of travel and has become an emergent trend among tourists everywhere around different destinations. Food experiences are not just centered on dining out, no. Food tourism also involves farm tours, cooking courses, as well as classic food markets, which ideally make up 95% of food experiences.
Of course, these experiences are directly related to culture, mostly of the destination. Most tourists actually consider food experiences one of the best ways to learn the story of the destination they visit and serve as a valuable resource for the different players in the industry.
5. Mobile Photography
This is not surprising, as everyone these days want to document their travels somehow. The brilliance of the modern smartphone camera has made it only natural that more travelers use their devices to capture their notable moments. The tourism industry can tap into this trend and add it to their marketing efforts.
Mobile photography is the perfect tool for social media marketing since it helps to develop user-generated content. Look for areas that offer memorable experiences, and allow the visitors to take photos.