There are over 200 factors that go into how a website ranks for its main keywords, and that sentence alone helps explain why SEO is such a complex practice. While it is possible to do a lot of things right without having to dive into the social media area of online marketing, you are doing yourself a major disservice. The truth is that it doesn’t really take all that much to get some serious search engine ranking benefits through social media.
Read on and learn how to rev up the social media efforts to get the SEO results for your main website or blog that you’re looking for!
Why Social Media Matters for Modern SEO?
Right away there are several reasons that social media does matter when you’re looking at SEO. Most people understand that having some sort of an active social footprint is important because Google does look at that when deciding to rank websites. They like to see social media accounts that are used and interactive.
However not many people know that social sharing is also measured. This is how often videos from YouTube are shared, how often Facebook updates are liked or shared, and how often Tweets are re-Tweeted. There’s a lot of information to track, but basically when a social account is getting a lot of attention, Google chooses to reward that.
In addition to that interaction and the increasing importance of social sites across the web in general, social media accounts are some of the few places left where you can advertise new blog posts, link to new projects or videos, and get SEO juice from those backlinks without really having to worry about whether or not the search engines will penalize you for it.
This isn’t even going into considering YouTube as a social media website and the power that video site has to rank videos and websites alike.
Social media is more intertwined with SEO than ever and that is a trend that is only going to continue.
Keep That Facebook Fan Page Active
Having a Facebook page isn’t enough, but that page should be active. Whether the page is for a business, a movement, or a blog, Facebook allows for interaction, allows you to connect with potential customers or followers, and you should post every single time you have a new blog post or YouTube video.
This not only gives you direct links to all of your individual posts and pages, but it can strengthen the SEO ranking of your YouTube videos, which also should be passing visitors and juice on to your main website. Add a note, give some encouragement, and let people know what’s going on.
Remember: Google can see the difference between a Facebook page that is just there and gets one page every few months and one that is constantly active. Having a very active Facebook page is just good common sense, and the SEO benefits from all those links and the traffic and attention that follows (especially if any of your followers share that link with others, giving you the natural backlinks that Google still loves) can’t be denied.
Don’t have a Facebook page just to have it. Use it actively to promote that high-quality content on your main website!
Google+ Does Matter
Google+ is a social media site that started with a lot of excitement and then it most places that died down pretty fast. In fact, there seem to be very few people actively using Google Plus despite the sheer number of people who have accounts. However, smart Internet Marketers have noticed something interesting (even if it’s not all that surprising): Google+ links seem to have some pretty good juice to them when it comes to giving websites that last little push they need to gain some traction in the rankings.
Google+ postings show up a surprising number of times when it comes to longtail keywords. There are very few social sites that rank in and of themselves, but Google+ postings with a good description seem to do just that. The other bonus is that Google+ actually encourages sharing links. You can put a basic description to help add new content and let the search engines know what that post should rank for, and you can do this for every post. The backlink is the URL, which keeps it safe.
You don’t need to be very active on Google+, but you should fill out the profile and share each new blog post with a Google+ post. It’s an easy backlink and an easy little SEO boost.
Twitter’s Surprising Effectiveness
Twitter can be used for SEO in a couple of ways. While backlinks tend to be no follow, many SEO experts still swear by the benefit of having a Twitter link to every blog post or new page on your main website. Twitter is actually another way to boost up YouTube videos a bit, allowing it to perform double duty in that particular marketing situation.
Twitter is a social media account that takes more activity, but since messages need to be 140 characters or less, it doesn’t take long at all to shoot out a message. Aside from making a lot of comments and being able to comment on a wide range of topics in addition to your own website, you can follow others in your niche and get them to follow in return.
This not only reveals you to more people, but by building a good social relationship with a wide number of people in your niche, you’ll be more likely to get guest post invitations or be able to contact authoritative websites and ask to provide a guest post. These are still extremely powerful tools and Twitter gives more of an open door to that than any other social media platform.
Don’t Ignore YouTube
YouTube is one of those weird ones. Some people consider it a social video website while others consider it a video search engine. Both are technically correct, but YouTube is an extremely powerful tool that needs to be part of your overall strategy. Video content is extremely popular, and Google loves to rank videos, especially longer videos made from authority sources.
When making videos remember the following:
– Have the keyword you want to rank for in the title
– Have a filled out profile
– Write a LONG description to take advantage of all the space there
– Link to your main website or a specific website page
– Longer videos do better than shorter videos
When you make these videos correctly they tend to rank extremely well, and as more videos fill out your channel page, you will build authority. Authority is absolutely HUGE when it comes to ranking a website in Google, and YouTube is one of the easiest ways to get that label in your niche.
In addition to this, YouTube videos can drive traffic to your website, rank highly themselves, and count as great backlinks to your actual website. They can also be shared on Facebook, linked to from Twitter and Google+, and create major traffic through search engine optimization and plain driving traffic.
Search engine optimization takes a lot of work, but by pulling together all of these social media websites and using them properly you can give yourself a giant leg up on all of your competition. A smart plan calls for social media management that gets all these valuable and non-damaging links to your website, to individual posts, and even to boost videos on YouTube that then turn around and boost the website up the rankings again.
When you tackled social media to help with SEO, you will be amazed at the results you get.