SEO – Search Engine Optimization Basics
This first chapter is all about the basics of SEO (search engine optimization) and how to get started on ranking better within the search engines. The first and most simple thing you will want to do is to title each page and post you make for your website. You want this title to be accurate and short while keeping it on topic. With page and post titles, what you are trying to do is give a short description on what the user may be ready to click on. Adding a title tag is also a good idea for showing the search engines, as well as the user, what your page or post is about.
Next will come your website’s name or title. This is a very important aspect of a well-rounded site. You can include things such as the name of your business and location as well as any other useful bits of information you feel necessary. When choosing a title for your website you want to ensure that it lets the user and search engine know in an effective way what the website is all about. You want to avoid using a title that has little or no relevance to the website’s topic.
Another thing to avoid is using a bland title that has no real meaning within it. When you create a title tag you want this to be unique so that you ensure that the search engine can spot the difference between this page and the others on your website. Something else that you want to avoid is using the same title tag over and over again for each page. You want them to be unique and brief, as well as descriptive and engaging.
The next thing we want to pay close attention to when it comes to our SEO is the meta description. This is the text that you see right under the SEO title when you make a Google search. This is used for both the search engine and the user to get a better idea of what the page is about. This again is something to keep short but descriptive to engage the user and give the search engine the information it needs to index your page.
Meta tags are another important part of your SEO. In the past, we have seen Google use these as a snippet for your page. The search engines use this kind of tag to help match up related content for the query made by the user. In the case of Google, the words from the tags are in bold.
When it comes to writing both meta tags and descriptions you want to do the best you can to summarize what the page is about. You also want to make this information engaging to get more interaction. Never write a meta description that has little to no relevance to the page, as this will negatively affect your rank. You also want to never fill the meta section with only keywords. With that in mind, it should be handwritten and unique while being very informative as well.
This is the heart of your website when you think about it. This is what tells the user and search engines what the page is about. It also is the place to use your best sales pitch with this information. This is because you are trying to get people to click on your page and visit your website(s).
Improving Site Structure
The first step in improving the structure of your site is improving the structure of your URLs. Creating unique and descriptive URLs helps the user. What it also does is improve the crawls done by the search engines. You can see how by creating more user-friendly URLs someone would be more likely to want to post a link to your website. If you have a huge URL that does a bad job of telling the user what the page is about you are very less likely to see this type of engagement. By keeping the URLs relevant with good words opposed to poorly structured URLs containing unrelated information you can provide the search engines with better information that they will reward with a higher rank.
You want to remember that the URL is displayed in the search results as well as the SEO title and meta description, in the case of Google. Most of the other search engines are much like Google but we use this one as an example due to the fact that most people use this search engine more than any other. The bots are quite good at crawling URLs, even the more complex ones. However, it is a good idea to make them simple for the user as well as the search engine.
The next way that you can begin to improve the structure of your website is to create an XML sitemap. This is something that the user does not see but the search engine does. When the crawler comes to the page to index your content they will use this to better navigate your website. This is something you can generate on the internet for free and place it on your website to help the bots, or crawlers, to index and understand your content.
This section covers the content that you post to your website(s). It is very important to regularly post to your websites, as this keeps the viewers interested and coming back for more. When creating content you want the information to be completely accurate and the text to be unique. Google especially looks on this type of content production with favor. When Google sees that you are creating good content regularly and that it is grade-A quality they will reward you with a higher rank. The best way to create fantastic articles is to do the research and writing yourself. However, there are some programs available that make content creation much easier.
Media is a very important aspect of the content you have on your websites. Editing your media closely and creating the best media you can help you to improve your rank as well. One thing you can do to improve your images is to use good alternative text and links to the images you choose to use. This will help both the user and the search engine to better understand your media.
In conclusion, SEO has proven to be the most effective tool for digital marketing. By improving the way you rank within the search engine you can begin to get a greater amount of individuals seeing your content. This means you will have a higher likelihood of making sales or cashing in on advertisements placed within your content.