As you look to promote confidence and trust in your senior living community, Google business reviews are one of today’s most influential options. Marketing is changing and those who experience your brand and share their experience are the ones who help define it. Zendesk recently performed a survey and found that nine out of 10 respondents claimed positive reviews had an effect on their purchasing decision. Nearly that many respondents shared that negative reviews influenced them, too. For this reason, reviews may be the determining factor as clients make the important decision to choose between your company and the competition. Google continues to dominate online search so getting your clients to write and post reviews to your Google My Business page without breaking guidelines is important.
Why Are Google Reviews Important?
When a local search is performed on Google, within the results will be the “local pack”. Reviews are the vehicle for getting your business into this group. Being in the “local pack” has its perks and getting more attention to your business is the main one.
How to Encourage Google My Business Reviews?
The best reviews are those that senior living clients leave without any encouragement. However
, prompting someone to share their thoughts about your business and their experience is good customer service practice. Share with your clients, their families, and other important people in their lives just how important leaving a positive and honest review is to you. Many times this will encourage feedback on your Google My Business page.
How to Link Your Google My Business Review Form?
Before you share your business page with clients, you want to make it as easy as possible for them to leave reviews. You can do this by sharing a link directly to your business’s review form.
Visit Google and search your company name.
Select “Write a Review” on the right side of the page.
A Google review box will pop up and when it does, copy the URL in the address bar.
Work with the URL. The address will be lengthy, but you only want to focus on the last digit which will be a 3. Now, for a little trick, add a 5 after the final comma. This link will not only be taken to the review box, but five stars will already be highlighted. Your client can quickly and easily share their thoughts.
Shorten the URL. You can make the URL more user-friendly by using your favorite shortener. If you don’t have a favorite, Google has one you can use, https://goo.gl/
Now you are ready to copy and send the short URL to your clients allowing them to leave your Google My Business page a 5-star review.
Have Success Prompting for Feedback
Simply asking clients to share their thoughts can get you reviews on your business page, but there are additional steps you can take. Encourage clients to leave feedback and show them how to do it. You can do this by linking your business page to your website and social media accounts. Also, pay attention to your timing. You want clients to have had the chance to form an honest opinion about your retirement community before leaving feedback, but you don’t want to wait so long that their excitement has faded. Another strategy is to include a call to action in your email marketing or even your email signature. Ask for thoughts on your business and encourage feedback and don’t forget the link to your review page.
Getting reviews for your business through Google My Business is a great way to make your company more visible. Utilize this information to gain the attention you deserve.