In this article, we will talk about White Hat and Black Hat SEO, which are the two lists of methods that those seeking to boost their ranking within the search engines use. We will dissect the differences between the two as well as the techniques that are used to achieve the goals you may have for either practice.
First, we will start by discussing White Hat SEO techniques. In short, this list of SEO methods is considered by the search engines to be ethical. This means these techniques work within the guidelines set by the search engines to create a positive user experience. The way that Google looks at indexing has changed a bit over the years. In the past, Google looked for things such as keyword density and links primarily. They still do look for these factors, but one thing has changed. These two components present with a positive user experience is what Google looks for when ranking websites.
The first most commonly used White Hat SEO technique is to simply create high-quality and unique content. This means to create something that anyone else has, but it does not stop there. You also want the information you use to be accurate and truthful. This ensures that the user takes as much information as they need away and can use it.
The next step in using White Hat Seo is making the most of your media. This is one of the most important aspects of content that we see individuals not doing enough work with. All good content needs media, whether this involves images or videos. What this media needs is text. This involves alternative text, captions, and links. This aids both the crawlers and the user to better understand what the media is about and it links them to other valuable content. Taking the time to enrich all media you use is a powerful White Hat SEO technique that you should not ignore.
The next step that you can take to utilize White Hat SEO is to improve the way your website loads for mobile devices. This is highly important due to the fact that over 50% of internet users are viewing websites via a mobile device. By optimizing your content for these individuals the search engines will reward you and your website with a higher rank.
The last White Hat SEO technique we will talk about today making use of the free webmaster tools. This will allow you to closely analyze your website. It also lets you schedule crawls when you have made any adjustments. This is highly useful as it enables you to optimize your website(s) for both desktop and mobile devices.
The next topic we will cover in this article is the list of Black Hat SEO methods. This refers to the unethical techniques that are used to trick the search engines and the users. Individuals running a website or page do this to gain a larger amount of traffic quickly and usually receive some form of penalization when caught.
The most commonly used method when it comes to Black Hat SEO is “keyword stuffing.” This is when the website owner places the keyword way too many times in the article, meta description, and SEO title. What keyword stuffing does is trick the search engine into ranking the page higher than it deserves. This works quickly but is usually met with a penalty in just a few short weeks.
Another way that we see Black Hat SEO techniques being utilized is by the use of redirection. This is when someone redirects the click to a page that is unrelated to what the user thought they were being driven to. This means if someone clicks a link featuring Donald Trump’s name and gets directed to a page about baseball a Black Hat redirection technique was in use.
There is also a Black Hat SEO method called “cloaking.” This is when a user is sent to a page that is different than the URL specifies. Cloaking is much like redirecting the users but it directs them to one page as opposed to redirecting them to a completely new one.
The last Black Hat technique that we will mention is referred to as “spamming.” Spamming is the use of e-mails and comments to share links where they really not wanted and do not fit. If you have spotted a long list of comments on a page with link after link present, this is probably spam. And spam is definitely an unethical technique.
In conclusion, we only suggest using White Hat SEO techniques. This is because these methods pay off more so in the long run and have a much lower chance of receiving some form of penalization when utilized. Black Hat SEO does have a much faster turnaround, which may make this list tempting to use. But these methods are almost always stopped in a timely manner. When the search engines catch on they not only stop this unethical activity but penalize the user for going in this direction with their SEO choices. With this in mind, it is up to you which set of techniques you choose to use for your online success. Good luck!